Duane Reade recently created a buzz for this product and I was curious to try it out. My local DR did not carry any of the products, and I had to visit another neighborhood store which did carry them.
My local Duane Reade.
I don't normally make a list when I do my Duane Reade shops. If I have a really big shopping trip at Duane Reade, I will make a list. I usually just keep a mental list in my head of what I need. I usually make a weekly shopping trip to DR. This time I needed eye makeup remover, conditioner, white cheddar cheese popcorn and a few other things. The staff in my local Duane Reade is always extremely helpful and ready to answer any questions that you have. The customer service at this location is always the best! The staff is quick and very efficient.
The only signage in my store is the signage advertising the items that are on sale in the circular and featured in the Duane Reader. The sale tags are yellow, easy to read and in bold, bright lettering. The Duane Reader and other DR themed information was on the store's window.
When I went to purchase my eye make up remover, this was what I saw along the way:
My beauty choices were L'Oreal, Maybelline, Neutrogena, etc. I always tend to stick with Wet and Wild's eye make up remover because I've been using it for years and achieve great results with it.
The shelves are well stocked with cosmetic products and everything is neatly organized. It's easy to find what I'm searching for, and get on with my shopping trip.
Next, I made my way to the hair care products aisle to find my anti-frizz product. Garnier is a brand I always trust for my hair. I was recommended this from a friend. I was envious of how great her hair looked when blow-dried daily. She says this keeps it shiny, healthy, and less frizzy.
I purchased a few more items along the way.
I then went to the next Duane Reade to purchase the Clear Hair and Scalp Shampoo.
The entrance to the second level where all of the merchandise is.
Then I made my way to the next Duane Reade to buy the Clear Scalp and Hair Therapy shampoo. I did not realize that they made the products for men too. There was a little video box advertising the products and what you could get out of them. I purchased the strong lengths nourishing shampoo. It was a toss-up between that and the root-boosting volume shampoo. I flat iron and blow dry my hair daily and my scalp could use all of the nourishing it can get! Before participating in this shopperunity, I was not aware of the products. I can't wait to try them now!
This video box gave out information about the product and was a very handy advertising tool. I don't think I've ever seen anything like this at DR before.
Check out line. Almost there!
This was the end result of my Duane Reade shopping trip!
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Make sure to view my Google + story here.
*DISCLOSURE*I am a member of the Collective Bias™ Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias. #CBias #SocialFabric
I've never seen that video box thing before. So cool! Duane Reade is definitely cutting edge!
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